There are three key elements when creating Strategic Alignment within an organization. Why bother? Well, organizations that are aligned receive some interesting benefits as compared with their competitors...
Some of the benefits are: significantly greater revenue growth, greater ROI, satisfied and retained employees, customers are more loyal, potential clients are attracted to them, and so on.
What are the 3 elements? First, the organization must align its mission statement, marketing plan and product position. Sounds easy, doesn't it? A recent survey has shown that more than 50% of businesses do NOT have this process accomplished, by their OWN admission! Some do not even know how to accomplish it.
Second, after (and only after) step one, the organization must try to align the corporate culture to match the mission/marketing/product position alignment. We have just reduced the percentage to less than 20% of all companies!
Third, the organization must align their people with their purpose. This is the step only 1 out of 100 ever attempt. Want to know the benefits?
Here are a few:
- your organization becomes a partnership with a purpose
- reduce turnover and burnout
- attract rather than solicit new customers & employees
- improved communication/team orientation
- creation of a 'brand'
- humans doing become human beings
- improved customer satisfaction & retention
- and much more!
Think this is pie in the sky? Think again! Just ask the few visionary leaders who have made the transition and embraced these concepts. Even better, look at their company's performance since the alignment has occurred, it speaks for itself!
Want to change your organization??? I have put together a unique program to enable organizations to complete all three phases of strategic alignment. I have partnered with others like best seller, Pamela Harper, without whom this program would not be possible. Contact: steveburgess@ichoose2be.com for further information and an initial discussion.
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